Integrating E-Commerce Without Disruption: A New Revenue Channel for Artist Takeoff

What was the goal?

Introduce E-commerce into a Service-Based Business

Artist Takeoff set out to expand its revenue model by introducing an e-commerce component to its existing service-based business. The objective was to develop and sell a digital info product—without publicly displaying it on the main website—and to use it as a strategic lead-generation tool for the core service offerings.

Solution:

Funnel-First Product Launch Strategy

Mastro partnered with Artist Takeoff to build, market, and launch a high-converting info product funnel from the ground up. We developed a completely separate marketing funnel that targeted new, cold audiences through paid ads and email campaigns—keeping the product invisible to existing service clients. The strategy funneled qualified buyers into the broader service side of the business while generating direct e-commerce revenue.

Results:

Strong Sales and Service Conversions

The info product quickly gained traction, selling over 1,000 copies and generating $75,000 in revenue. More importantly, the funnel became a high-performing acquisition tool that converted info product buyers into long-term service clients—successfully merging e-commerce with Artist Takeoff’s existing business model.

Summary:

Expanding Revenue Through Strategic Funnels

By launching a targeted, non-public funnel for its info product, Artist Takeoff successfully diversified its revenue and created a scalable path to convert cold leads into high-value clients. Mastro’s approach proved that even service-based businesses can unlock new growth by integrating e-commerce in the right way.

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